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  1. Data in the Real World/
Track C Episode #13

Raw Data Has No Common Sense

5 April 2026
Feature Engineering

Timestamps don’t know it’s Friday. Attendance counts don’t know that three sessions is the threshold where behaviour changes. That’s not a data quality problem - it’s a feature engineering problem. The difference matters, because misdiagnosing it means giving up on AI work when the data is actually fine. You just need to squeeze the lemon harder.